Revitalizing a Tree Service Brand with a Modern, Lead-Generating Website
Transformed an outdated, non-responsive website into a modern, mobile-friendly platform to generate leads and establish credibility in Arizona’s competitive tree care market.
Challenge:
- Poor User Experience: The old site had cluttered navigation, slow load times, and lacked mobile optimization.
- Weak SEO Performance: Minimal blog content, no meta tags, and low local search visibility.
- Low Conversion Rates: No clear CTAs or trust-building elements (e.g., reviews, certifications).
Solution:
- Redesigned the website with a mobile-first UI/UX approach.
- Developed a WordPress-based site with SEO-optimized content and lead-capture forms.
- Launched a localized digital marketing strategy (Google My Business, blog content).
Category
Tree Care & Landscaping
Clients
Tree Pros AZ
Location
Arizona, USA
Project Duration
2023–2024
My Role
Design, Development & Marketing
2. My Contributions
Web Design & Development:
- Tools Used: WordPress, Elementor, Figma.
- Key Pages Built:
- Services Page: Simplified navigation with clear sections for tree removal, trimming, and emergency services.
- Blog: Created 10+ SEO-friendly articles targeting keywords like “emergency tree removal Arizona”.
- Homepage: Added trust badges (certifications, insurance) and prominent CTAs (e.g., “Get a Free Estimate”).
- Technical Improvements:
- Reduced page load time by 35% via image compression and caching plugins.
- Integrated a responsive contact form with a 20% increase in lead submissions.
UI/UX Enhancements:
- Conducted competitor analysis to identify gaps in local tree service websites.
- Designed a clean, green-themed interface to reflect environmental focus.
- Improved accessibility with alt text for images and readable font contrast.
Digital Marketing:
- Local SEO: Optimized title tags, meta descriptions, and Google My Business profile.
- Content Strategy: Published blog posts targeting seasonal trends (e.g., “Monsoon Tree Safety Tips”).
- Performance Tracking: Set up Google Analytics to monitor traffic sources and user behavior.
3. Results & Impact
- Traffic Growth: Organic traffic increased by 65% in 3 months post-launch (Ahrefs/Semrush data).
- Lead Generation: Contact form submissions rose by 40% due to simplified CTAs and mobile optimization.
4. Technical Details
- Platform: WordPress (Hostinger hosting).
- Pages/Content: 15+ pages, 12 blog posts.
- Launch Date: January 2024 (continuous updates).
- Tech Stack: Elementor, jQuery, Google Fonts, WP Rocket.
