Modernizing HVAC Customer Journeys for HomeTown Heating & Cooling
Transform HTG’s outdated website into a modern, mobile-optimized platform to increase service inquiries and establish trust in Toronto’s competitive HVAC market.
Challenge:
- Outdated Design: Cluttered layout, slow load times, and poor mobile responsiveness.
- Weak Lead Generation: No clear CTAs, buried contact forms, and minimal trust signals (reviews/certifications).
- Low SEO Visibility: Thin blog content, unoptimized metadata, and no local keyword targeting.
Solution:
- Mobile-first redesign with intuitive navigation and urgent CTAs (e.g., “24/7 Emergency Repairs”).
- Local SEO strategy targeting keywords like “Toronto furnace repair” and “AC installation GTA”.
- Trust-building elements: Showcased certifications, customer reviews, and emergency service badges.
Category
HVAC Services
Clients
HomeTown Heating & Cooling (HTG)
Location
Toronto, Canada
Project Duration
2023–2024
My Role
Designing & Marketing
2. My Contributions
Web Design & Development:
- Tools Used: WordPress, Divi Builder, Figma, CSS3.
- Key Pages Revamped:
- Service Pages: Simplified HVAC service listings (e.g., furnace repair, AC installation) with pricing guides.
- Emergency Landing Page: Prioritized urgent CTAs and live chat integration for instant support.
- Testimonials Page: Added video reviews and Trustpilot integration.
- Technical Wins:
- Reduced load time by 45% via image compression and lazy loading.
- Increased mobile conversions by 30% with a sticky “Call Now” button.
UI/UX Enhancements:
- Conducted heatmap analysis to streamline navigation toward high-demand services.
- Designed a clean, blue-themed interface to evoke reliability and professionalism.
- Added an interactive “Cost Calculator” for furnace installations.
Digital Marketing:
- Local SEO: Optimized Google My Business, created location-specific landing pages (e.g., “HVAC Services Mississauga”).
- Content Strategy: Published 15+ blog posts targeting seasonal needs (e.g., “Preparing Your AC for Toronto Summers”).
- PPC Campaigns: Ran Google Ads for keywords like “emergency HVAC repair near me” with geo-targeting.
3. Results & Impact
- Inquiry Surge: Service form submissions increased by 50% post-launch.
- SEO Growth: Ranked #1 for “Toronto furnace repair” (Ahrefs/Semrush data).
4. Technical Details
- Platform: WordPress (Divi Theme).
- Pages/Content: 20+ pages, 15 blog posts.
- Launch Date: March 2024 (continuous updates).
- Tech Stack: Google Analytics 4, Yoast SEO, WP Rocket, LiveChat.
